Question
Referring to La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand Case Study answer the following question: Was La Roche-Posay's decision to widen its target audiences wise?
Referring to La Roche-Posay: Growing L'Oreal's Active Cosmetics Brand Case Study answer the following question: Was La Roche-Posay's decision to widen its target audiences wise? Could the brand handle targeting such diverse target markets as patients with specific skin pathologies such as eczema and psoriasis as well as outdoor athletes and new mothers?
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
12th Edition
840062338, 840062346, 9780840062338, 978-0840062345
