Question
Referring to the 'IntegrationResponsiveness Framework' (Bartlett and Ghoshal, 1989), which strategic position in this framework best matches Ikea's approach in the International Business environment? What
Referring to the 'IntegrationResponsiveness Framework' (Bartlett and Ghoshal, 1989), which strategic position in this framework best matches Ikea's approach in the International Business environment? What are the benefits of this particular strategy?Make sure to define 'international strategy', as well as the four positions within the IntegrationResponsiveness Framework, before identifying and justifying your selection for Ikea.
Reference -
> 'Ikea's Strategies for Global Success' in Cavusgil, T., Knight, S.G. and Riesenberger, J.R., 2017. International Business: the new realities. New York: Pearson.
> Ikea's Global Strategyin Wild, J.J., and Wild, K.L., 2020. International Business: The Challenges of Globalization. Global Edition. Sydney:Pearson.
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