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Referring to your course text, identify three similarities among the marketing of services and products, and suggest why you think these similarities exist. Identify two
- Referring to your course text, identify three similarities among the marketing of services and products, and suggest why you think these similarities exist.
- Identify two differences between the marketing of products and services.
- Compare how easy or difficult it is to customize products and services.
- For a particular service you use, explain how it is standardized for all purchasers or customized for you and why this standardization (or customization) is important.
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Financial and Managerial Accounting the basis for business decisions
Authors: Jan Williams, Susan Haka, Mark Bettner, Joseph Carcello
17th edition
007802577X, 978-0078025778
