Reflect carefully on your own shopping/purchase experiences online and on the ground and your consumption behavior. Be sure to include services such as banking, medical, phone, gaming, streaming, theme parks, theatre, concerts, gambling. Now that you are a student of marketing and understand marketing research: List the types of marketing research you have observed along the way. What types of information are companies collecting about you behind the scenes as you shop? What types of information are they asking you to share in return for some freebie or discount? What purpose do club cards, store cards, and rewards programs play in shaping data collection? How do club cards