Reflect on products you have consistently used and/or purchased multiple times over several years. Identify an example of a global company whose strategy is to achieve higher quality in order to increase market share and profitability. Discuss the improvements your selected company made in the product you used/purchased and whether you believe that strategy was successful in satisfying company objectives.

Alternatively, you may reflect on an experience you have had with a global product where the quality imperative efforts failed in your opinion. What impact did the failure have on the company? For example, in 1985 Coca-Cola changed its formula after PepsiCo's "Pepsi Challenge" campaign showed consumers preferred the taste of Pepsi. Coca-Cola's launch of the "New Coke" to regain lost market share went down in history as a complete failure.