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Reflect on Southwest's resources below. Then conduct a VRIO analysis on their core competencies to make an argument regarding the company's resources and capabilities. What

Reflect on Southwest's resources below. Then conduct a VRIO analysis on their core competencies to make an argument regarding the company's resources and capabilities. What are the components of Southwest's competitive advantage?

Tangible Resources(6 points)

Financial:

Physical:

Technological:

Intangible Resources(6 points)

Human:

Innovation and creativity:

Reputation:

VRIO (5 points):

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