Reflect on the guiding questions below. Your response should thoughtful, and you are required to respond to at least $1$ wo or your peers. See syllabus for more information on grading policies.

After reading Case $4\mathrm{.}2$ Eastern Pharmaceuticals Ltd in your textbook, respond to the prompt in your initial post for the week:

As Andrew Baines, what action would you take to solve the problems in the purchasing$-$marketing relationship?

What are the key elements of success for Eastern Pharmaceuticals? What is responsible for the current behavior of the department heads at Eastern Pharmaceuticals? Does the president of Eastern Pharmaceuticals need to get involved in this issue?

Is it reasonable for marketing to want to control suppliers for the spend related to their budget? How should suppliers be compensated for creative ideas?