Reflect on your Wk 1 Apply assignment, Business Plan Outline. This is your "big" idea that could make you the next Bill Gates. Your idea sounds good and looks great on paper. Now, it's time to determine if this idea is feasible. Remember, it's better to identify challenges early than to put time and effort into a business that's destined to fail. Regardless of the outcome, you'll now have the knowledge and skills to begin a business plan and determine if the idea will work.