Reflect upon the article, "Campaign Trail: Levi's tells 'The Greatest Story Ever Worn' in cinematic fashion" by Chris Kelly, published in Marketing Dive on 3 March 2023, as provided in our Mid-term Review Sheet in Exams/Tests/Quizzes, and also in the Weekly Materials for Week 8. Comment on the strategy behind the "The Greatest Story Ever Worn" campaign, which debuted earlier this month, using these questions as a guideline: - What are some of the challenges for marketers raised by creating a campaign that embraces 150 years of the iconic Levi's brand? - Do you perceive a contradiction between messaging on a global level, and across a wide diversity of segments? If so, describe it; if not, what are the consistencies? - Can you imagine a negative reaction and/or push-back among certain groups (recall the M\&Ms contraversy) - and/or - conversely, an outpouring of acclaim, and what might it/they look like? N.B. - You may respond to one or both of these questions. In your short (150200 words ) essay, consider the purpose of marketing and the principles of Consumer Behavior (CB), marketing strategy, ethics, STP (Segmentation, Targeting, and Positioning), and other material we have examined so far this semester (including your MAS and the IMP Project). *** Also, think about how you relate to brands, and what motivates you to buy/be loyal to them, (e.g., have you ever "voted" with your wallet?). *** N.B. - This topic requires that you address all parts of its prompt: - comment on issues raised by the article, especially as delineated above; - answer the three questions; - relate your response to our course content, and your personal behavior. Please construct your essay using clearly delineated paragraphs, and standard academic English