Reflection 1. Customer experiences can differ between various types of products. How would the purchase of a car differ from the purchase of cosmetics? 2. We can all relate to experiences with organisations that are both positive and the gative Think about your most recent positive experience. Using the dimensions of the customer experience identified in the text, comment on how the various dimera contributed to the positive experience. 3. Think about your most recent purchase ( of a product or a service). Describe how you moved through the stages of the customer journey. 4. For the same purchase described in question 3 (above), what touchpoints did you interact with? 5. In the case of your most recent purchase, how did you engage with the organisation? 6. Are you a member of any loyalty programme? What factors influence whether and how much you use this programme