reform. Nicole wondered whether Baptist's actions would influence the decision regarding the urgent care center's fate.

more about OHS, start at the American College of Occupational and Environmental Medicine website,

www$.$acoem.org.$)$

analysis consider the inherent profitability of the urgent care center without the expanded marketing effort.

the following questions posed by Brandon:

What is the projected profitability of the urgent care center for the entire year if volume continues at its current level?

How many additional visits per day would be required to break even without the expanded marketing?

How many additional visits per day would be required to break even, assuming that marketing is expanded?

How many additional daily visits would expanded marketing have to bring in to make it worthwhile, regardless of the overall profitability of the urgent care

center?

In addition, Nicole wondered if the urgent care center could "inflate" its way to profitability; that is$,$ if volume remained at its current level, could the urgent care

center be expected to become profitable in$,$ say, five years, solely because of inflationary increases in revenues? Finally, Nicole was concerned about whether the

analysis was giving the urgent care center full credit for its financial contributions to Tulsa. She did not want to change the spreadsheet at this late date, but she did want

to make sure that any additional financial value was at least considered qualitatively. Overall, Nicole must consider all relevant factors $-$ both quantitative and

qualitative $-$ and come up with a recommendation regarding the future of the urgent care center.