Refreshing beverages such as fruit shake and smoothies have become the quickest way to beat the heat, especially during dry season. Over the last two years, Pearly Shake has become known as a quench thirst for people living near Galas Market. With its affordable beverages ranging from 25.00 for the regular size shake and 30.00 pesos for large size shake with a topping of your choice. According to Ms. Analyn Lim, owner of Pearly Shake, her business makes 15,000 to 17,000 average sales per day. Pearly Shake offers variety of flavors (in powdered form) such as bubblegum,double-dutch, strawberry, vanilla, chocolate and ube. As what the owner have said a micro-scale business do not require much investment, an entrepreneur can start his own business with a small capital. Nowadays, customers have high tend to consumption product of milk and sugar but they have few choices to choose from so I set-up Pearly Shake try to create the demand for my customers. In addition, Analyn Cheng employs three personnel for her business. She pays them 250.00 per day inclusive of free breakfast, lunch, and dinner. Ms. Cheng usually travels from Galas Quezon City to Divisoria, once a month to buy powdered shake flavors, straws, plastic cups, sugar, cream, whole milk. POINT OF VIEW This final paper will take the point of view of Pearly Shakes owner, Analyn Cheng.

STATEMENT OF THE PROBLEM : How can Ms. Cheng make her business profitable?