Regal Flair Enterprises has two product linesjewelry and women's apparel. Cost and revenue data for each product line for the current month are as follows.

Product Lines

JewelryApparel

Sales$900,000$400,000

V.Costs as percentage of sales40%30%

F. Costs as percentage of sales

Traceable to product lines225,000240,000

In addition to the costs shown, the company incurs monthly fixed costs of $130,000 common to both product lines.

Required:

What will be the expected increase in the contribution if the advertising cost is increased by $80,000 monthly to increase sales for either product line by $120,000?

Profit Centers

Entire companyJewelry LineApparel Line

Dollars, %dollars, %dollars, % dollars, %

Sales

Var.costs

CM

Treaceable F. cost:

Controllable:

Perform. Margin

Traceable F. cost:

committed

Responsibilty

Margin:

Common

Fixed costs

Income from

Operations