Question
Regarding event planning/hospitality management: Thinking about the threat of substitutes, how did industry members and potential clients adapt following the attack on 9/11 and the
Regarding event planning/hospitality management: Thinking about the threat of substitutes, how did industry members and potential clients adapt following the attack on 9/11 and the subsequent cancellations of travel and the various COVID restrictions on group sizes and activities?
What were the substitutes and have they lasted?
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Authors: Andrew Zacharakis, William D Bygrave
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1119563097, 9781119563099
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