Regarding GOPRO INC.

1. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Identify which among these factors may be the most important in your industry, and what effects these factors will have on your firm's industry.

2. Apply the five forces model to your industry. What does this model tell you about the nature of competition in the industry?

3. Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified?

4. How dynamic is the industry in which your company is based? Is there evidence that industry structure is reshaping competition or has done so in the recent past?