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Regarding McDonald's: What is the direct industry the company competes in, and who are its main competitors? Using annual reports, press releases, etc., identify the

Regarding McDonald's:

  1. What is the direct industry the company competes in, and who are its main competitors?
  2. Using annual reports, press releases, etc., identify the main strategies pursued over the last five (5) years.
  3. Why has the business pursued these strategies? In other words, what are the overall purposes and goals of the company?
  4. What is the company's reputation regarding productivity, quality, innovation, and responsiveness to customers in the industry?

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