regarding Nissan's production scandal and answer the following questions in a 250-word minimum submission:

How efficiently is Nissan addressing this scandal?

How will the scandal impact the companys sales in Japan in the next couple of years? Why?

How will the scandal impact the company's sales internationally? Why?

Ongoing Inspection Issues Keep Nissan from Selling in Its Home Market Peter Landers, "Nissan Halts Japan Prodaction as Inspection Scandal Deepens," The Wall Street Journal October 19, 2017 Use with Chapter 4, "Marketing Ethics, and Chapter 8, "Global Marketing" When officials with Japan's Transport Ministry learned hat enqualified emplayocs ware conducting the safety checks on new Nissan vehicles, it moved quickly to demand that the car manufacturer resolve the issue Nissan assured both government officials and consumers that it had done so, but just a few months later, it learmed the problem had persisted. Thus,Nissan was forced to halt production and recall thousands of cars that had just rolled off the production line In ias initial response, Nissan issued a recall for something like 1.2 million cars that bad boen sold in Japan over the previous three years. The rocall would casble the company to recheck the safety of the vebicles using qualified personnel. But it turned out that employees who had long been accustomed to performing the safety checks, even if they lacked the official qualifications to do so, simply continaed with their babits. Thus, Nissan had to issue a recall or pull back an additional 34,000 cars produced in recent wecks. Even as it did so thoagh, Nissan noted that it had no indication that any of the cars were unsafe. It believes the inspections were accurate and comprehensive hey simply were condueted by people who lacked the qualifications to conduct them Because these habits appear so difficul to break, Nissan completely shut down six plants that peoduce automobiles for the Japanese market. The plants that produce cars for other national markets eemained operation though, because the rules and safety procedures vary from country to country. Thas, the company continues to operate, even if at a substantially diminished rate The challenges represent a grave threat to Nissan's growth. The company had sought to overtake Teyota as the top selling brand in the Japanese market, and some of its recent model introductions had saggested i was on its way to doing so. For example, its new Note hybrid outsold the Toyota Prius for several months But if no new cars are available, it cannot continue hat trend. Beyond its home market, Nissan also is looking to expand sales of its Leaf electric car in the United Suates and Europe. Ia this realm, it anticipates no significant disruption to production. But will the ncgative publicity surounding its ongoing struggles with inspections at home spill over to affect ins sales abroad too? Discussion Questions: . How efficiently is Nissan addressing this scandal? 2. Will the scandal affect the company's sales in Japan? Internationally? Ga to top of document