Question
Regarding the influence of reference groups, critically discuss the notion of power bases and how some groups have more influence on consumers that others. Please
Regarding the influence of reference groups, critically discuss the notion of power bases and how some groups have more influence on consumers that others. Please use appropriate examples to illustrate your answer.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
