1. Analyse the competitive forces facing Qantas, using the ‘five forces’ framework from the strategy literature. Evaluate Qantas’ prospects for profitability and growth in the next five years.

2. Identify the limitations of this analysis. What other factors do and could affect Qantas’ competitive environment?

3. Discuss Qantas’ competitive strategy since 2000. Is it successful, and is it sustainable? 4.

What is Qantas’ competitive advantage, if any? Apply a SWOT evaluation to it.

5. What has been Qantas’ corporate strategy across its domestic and international divisions since 2000? How has that strategy changed in response to market changes? Have any changes been initiated by Qantas?

6. Prepare an executive summary of recommendations to the Qantas executive, based on your analysis. Identify three key changes to its structure and/or operations.