Regardless of the $$on paper$$ financial strength of a company, decisions are often made based on the public perception of a company. A rumor within the financial industry may make it difficult for a company to obtain a loan. Negative publicity may force other companies and private citizens to $$stop doing business$$ with a company. Even a company who performed well, but missed analyst projections, may see a drop in public confidence and a reduction in stock value.

As such and based on current research, answer the following questions:

$$ What is the general sentiment toward the company?

$$ How does the financial industry currently perceive the company?

$$ How has public perception positively or negatively affected the company?

$$ What, if anything, has the company done to counter any negative sentiment that may exist?

$$ How, if at all, has the company capitalized on any positive perceptions that may exist?

Finally, obtain the most recent financial reports filed with the SEC by the company and evaluate recent performance. Answer the following questions:

$$ Since the Company$$s filing analyzed in Sections $2-4,$ how has the company generally performed?

$$ Were there any noteworthy disclosures in the most recent filings?

Based on findings:

$$ How has the companies$$ stock performed over the last $24$ months?

$$ Would you say the company has positive or negative momentum moving in to the close of its next fiscal year?

$$ Would you change any of your conclusions or recommendations from the previous section based on current financial information?