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REI Adventure trips range from a women's kayaking weekend in the San Juan Islands to a five day family adventure in Olympic National Park. REI

REI Adventure trips range from a women's kayaking weekend in the San Juan Islands to a five day family adventure in Olympic National Park. REI Adventure is using a(n) target marketing strategy. undifferentiated differentiated concentrated heterogeneous

REI Adventure trips range from a women's kayaking weekend in the San Juan Islands to a five day family adventure in Olympic National Park. REI Adventure is using a(n) target marketing strategy. undifferentiated differentiated concentrated heterogeneous

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