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REI Rentals Case Study: Cost $120 Selling price $200 Season 26 weeks Lifetime 5 years Rental $40 Usage rate 1 Demand 226 ? (average) 9

REI Rentals Case Study:

Cost $120

Selling price $200

Season 26 weeks

Lifetime 5 years

Rental $40

Usage rate 1

Demand 226

? (average) 9

? (stdev) 3

Find optimal inventory level.

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