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Reid Hastings, one of Netflix's co-founders and CEO for several years, announcedrecently that the streaming service would release an ad-based subscription plan whereby subscriberscould pay

Reid Hastings, one of Netflix's co-founders and CEO for several years, announcedrecently that the streaming service would release an ad-based subscription plan whereby subscriberscould pay less and be subsidised by advertisers. Conversely, subscribers who would not want to haveads would need to pay more. Netflix announced the new model after many years of resistance toadvertising. Using the material from the course and the knowledge acquired during the classes andtutorials, you will critically discuss Netflix's opposition to advertising and its new pricing strategy

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