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relation to multiple regression analysis Explanation of GoodBelly Sales Spreadsheet The data came from 126 Whole Foods stores over the 10 weeks between May 4

relation to multiple regression analysis

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Explanation of GoodBelly Sales Spreadsheet The data came from 126 Whole Foods stores over the 10 weeks between May 4 and July 13. There was a total of 1,386 observations. Variable Definitions Weekly Sales (Volume): The number of units sold per store per week. N Average Retail Price: The average retail price for GoodBelly products per store per week. 3 Sales Rep: Defined as 1 if the store had a regional sales rep (face-to-face contact) and 0 if the store had only the national sales rep (no face- to-face contact). Endcap: Defined as 1 if a store participated in an endcap promotion. Demo: Defined as 1 if the store had a demo on the corresponding week. Demo1-3: Defined as 1 if the store had a demo 1-3 weeks ago. Demo4-5: Defined as 1 if the store had a demo at least 4-5 weeks ago. Natural Retailers: The number of other natural retailers within 5 miles of each store. Fitness Centers: The number of fitness centers within 5 miles of each store. 6 Requirements to your assignment Build a statistical model to explain the relationship between sales and the explanatory variables for GoodBelly's products. N P Give an internretation of each of the estimated repression coefficients and overall model. Hint: Apply t-test and explain which of the independent variables (if any) are statistically significant at the 0.05 level. W Do you think that the placement of the product within the store affect the sales? What other factors affect the sales of GoodBelly's products? Based on the regression output, what are your recommendations to GoodBelly's products management? Are there any suggections to improve and refine the model

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