Relationship Quality Brand: Aveeno

Characteristics Competence: Consumer views company and service providers as knowledgeable and capable. Communication: Consumer and firm understand each other and "speak the same language." Trust: Buyer and seller can depend on each other. Equity: Both buyer and seller see equity in exchange and are able to equitably resolve conflicts. Personalization: Seller treats the customer as an individual with unique desires and requirements. Customer oriented: Strong relationships are more likely to develop when a firm practices a marketing orientation, and this filters down to service providers and salespeople.

Need: examples of at least 3 of the characteristics for the brand Aveeno with the segment of Teenagers

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