Relax (Boston) : innovating and growing an entrepreneurial business

Harvard case study

Every successful enterprise seeks opportunities to grow the business. However, many have found that growth is one of the most challenging aspects of management. Oftentimes the pursuit of growth comes with risk to ongoing operations. In this case we see an entrepreneur considering a variety of options to enhance revenues. Your assignment is to recommend which avenue(s) you feel represent the most prudent opportunity to grow. In particular, please address whether you believe the acquisition of Massage Depot is a good idea. And if so, what needs to be done to ensure the purchase will have a successful outcome. Beyond this opportunity, what other growth options do you recommend Relax most seriously consider?