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Relevant cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10
Relevant cash flows for a marketing campaign Marcus Tube, a manufacturer of high-quality aluminum tubing, has maintained stable sales and profits over the past 10 years. Although the market for aluminum tubing has been expanding by 3% per year, Marcus has been unsuccessful in sharing this growth. To increase its sales, the firm is considering an aggressive marketing campaign that centers on regularly run- ning ads in all relevant trade journals and web sites and exhibiting products at all major regional and national trade shows. The campaign is expected to require an annual tax-deductible expenditure of S150,000 over the next 5 years. Sales revenue, as shown in the accompanying income statement for 2015, totaled S20,000,000. If the proposed marketing campaign is not initiated, sales are expected to remain at this level in each of the next 5 years, 2016 through 2020. With the marketing Marcus Tube Sales Marcus Tube Income Statement for the Year Ended December 31, 2015 Forecast Year Sales revenue Sales revenue S20,000,000 Less: Cost of goods sold (80%) 2016 $20,500,000 16,000,000 2017 21,000,000 Gross profits 4,000,000 2018 21,500,000 Less: Operating expenses 2019 22,500,000 General and administrative expense (10%) S 2,000,000 Depreciation expense 23,500,000 500,000 Total operating expense S 2,500,000 Earnings before interest and taxes S 1,500,000 Less: Taxes (rate 40%) 600,000 Net operating profit after taxes 900.000 campaign, sales are expected to rise to the levels shown in the accompanying table for each of the next 5 years; cost of goods sold is expected to remain at 80% of sales; general and administrative expense (exclusive of any marketing campaign out- lays) is expected to remain at 10% of sales; and annual depreciation expense is ex- pected to remain at S500,000. Assuming a 40% tax rate, find the relevant cash flows over the next 5 years associated with the proposed marketing campaign
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