Remember, a business case is ajustification for a business project. A business case requests funding for a project internally from anorganization'sfinancial decision-makers or externally from investors. As such, abusiness case compares the costs of a project with the benefits that it provides. The business case must show that the benefits outweigh the costs. In many instances, it must include a financialanalysisthat calculates the projects return on investment (ROI). Althoughfinancialinformation is important, a business case is MORE than afinancial justification for a project. It is a business justification.The business case should show that the project will help the organization meet its goals.

• Utilize key terms in case study; highlight key terms like innovation, business case, strategy, differentiation analysis, strategy targets, intellectual property, inventions, benefits realization, cost analysis, opportunity costs,types of organizations, resourcing, competitive advantage, dominant design, segmentation, strategic fit, profitability, etc.Also be sure to list references.

Be sure to use the key terms like innovation, business case, strategy, game theory, differentiation analysis, strategy targets, intellectual property, inventions, benefits realization, cost analysis, opportunity costs, types of organizations, resourcing, competitive advantage, dominant design, balanced scorecard, segmentation, contingency theory, strategic fit, hypercompetitive, profitability, etc.You do not have to use only these terms or all of these terms, they are just listed as examples of terms used..the problems are real...use any resource / slide or data, but reference them...sell the case to have your project approved...I'm not looking to grade that the math adds up...but keep it realistic and use a reference if able.

Where future improvements in profitability would come from and would drive more than incremental improvements in sales after "value" was figured out and adopted by his competitors?