Remember, at the top of the goal hierarchy is the missionthe organization's reason for existence. The formal mission statement is a broadly stated definition of purpose that distinguishes the organization from others of a similar type.

Strategic goals are broad statements describing where the organization wants to be in the future. Strategic plans define the action steps by which the company intends to attain strategic goals.

Write a brief mission statement for a local clothing store business. How might having a clear, written mission statement benefit a small organization?

Be creative and clear in your mission statement. Utilize concepts from planning, goal setting and elements of Competitive Advantage