Remember, being an effective, successful business leader doesn't always require your sharing good news, such as the record profits you made, the rapid growth you're experiencing, or the many benefits you're able to offer your employees. Often you must deliver bad news as a business leader, and using an effective method so that you don't demoralize, alienate and build hostility in your employees is an essential skill for your lifelong success. deliver a simple one-page "Bad News Memo" in a professional format.