Remember, we have two goals. The first is to have a FEATURE DESIRABILITY of at least $90\%.$ This means that the features of your backpack must align very closely with the PREFERENCES of the LUXURY TRENDFOLLOWER segment. Second, you must generate a MARKET SHARE of at least $85\%.$ You have one competitor who has targeted the same market you have. Attaining your FEATURE DESIRABILITY goal will help, but setting a correct PRICE will be most important in winning MARKET SHARE against your main COMPETITION.