Renewing Kids' Toys A CASE Questions 1. What are some of the macro-level trends identified by Steve's firm? 2. How would you characterize the fast-food restaurant industry? 3. What should the organization do in response to the trends identified? 4. Was Steve's approach to insure renewal of the contract effective? FACULTY RATER:________________________________________ Student Names:_________________________________________ Thomason - WRITTEN COMMUNICATION & ORAL PRESENTATION SKILLS Evaluative Criteria Written Communication Opening Statement Thesis Organization Direction Content Recommendations Citations Spelling & Word Choice Fails to meet expectations a weak or unfocused opening Offers statement Meets Expectations with clear statement of case readers with clever/insightful opener to clearly Opens Hooks problems/issues - gains some attention identify case issues statement of issues and problems identifies problem/decision as a topic for the Weak or unfocused thesis for paper Clear Clearly associated with topic paper/study few headings or paragraph breaks, organized analysis that generally clear organization scheme to guide reader Uses Provides Provides shows weak logical flow maintains focus through logic of analysis follows guidelines for paper, Fails to follow paper guidelines Adequately Perfectly follows guidelines for paper yet some missing material course content adequately; to integrate course content well; Fails Integrates exhibits some knowledge of subject exhibits poor knowledge of subject matter matter integration of course content; exhibits strong Strong knowledge of subject matter Fails to coherently make any strong and Coherently offers one or two strong and insightful recommendations Fails to adequately and properly cite sources; dominant use of single source insightful recommendations Offers multiple strong and insightful recommendations Adequately and properly cites sources; use Perfectly and properly cites sources; consistent citations; of several relevant sources use of multiple relevant sources Uses Has Uses many misspelled words and shows spell-checked, but miss a typo or use correct spelling throughout and demonstrates strong only elementary vocabulary level an inappropriate word/term vocabulary skills Generally uses correct verbs, tenses, from the paper's readability/offers detract pronouns, etc., with 1-2 minor multiple sentence fragments, run-ons, Commits several grammatical errors that Grammar/Sentence Structure Exceeds Expectations agreement errors errors/some sentence structure questions correct grammar throughout, makes no Shows errors/good sentence structure thoughout