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Rent and Drive is a car rental company. It prices its rentals based on operations-oriented pricing. In this scenario, Rent and Drive allows customers to

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Rent and Drive is a car rental company. It prices its rentals based on operations-oriented pricing. In this scenario, Rent and Drive allows customers to negotiate price varies the prices according to the supply and demand of cars varies prices for customers from different market segments maximizes the surplus of income over its costs

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