Rent the Runway's rental and subscription models were a huge success until the COVID-19 pandemic brought them to a screeching halt in 2020. To weather the decrease in business, Hymen

continued operating at the same capacity in hopes that the economy would turn around quickly.

made drastic cuts to staff and operation with the risk that she would be unprepared if the economy rebounded.

adjusted the subscription model to meet the needs of individuals working from home.

dissolved only the retail stores since store traffic slowed to a halt.