Rent-the-Runway Case (by Thomas R. Eisenmann and Laura Winig) analysis:

Questions:

1. Describe the founders approach to customer discovery. What did they learn? Was their approach effective or not? Evaluate it.

2. Describe and evaluate their approach to prototyping their business. What worked well, and what did not? Suggest improvements.

3. Has this business demonstrated demand among customers? Can this business be profitable? Analyze the data and develop an answer.