rephrase: Apple managers understand the importance of emotional climate and have channeled their efforts towards making their staffs confident and connected to the culture of the organization. Some of the strategies utilized by Apple leadership to maintain a positive emotional climate in the organization include establishing specific and clear performance goals which are clearly communicated to employees. The company leaders also ensure that the staffs are committed to the mission of the organization by giving them challenging tasks which connect them to their respective duties intellectually and emotionally (Schneider & Barbera, 2014: 342; Pranit, 2010