rephrase: Delta Air Lines is utilizing artificial intelligence (AI) in various ways to improve its operations and customer experience. They have developed a machine learning platform that uses AI to enhance operational decision-making by analyzing millions of operational data points and creating hypothetical outcomes. This helps Delta's professionals make critical decisions during large-scale disruptions. Delta is also creating a full-scale digital simulation environment for its global operation, using historical data to simulate operating challenges and lessen customer impact. Additionally, Delta is experimenting with AI for pricing, potentially determining the amount consumers are willing to pay for premium products. On the customer service side, Delta is working with its reservations team as part of its initial AI efforts. These initiatives are part of Delta's overall investments in digital technology, expected to increase the value of their operations over time. For the most accurate information, consider reaching out to Delta Air Lines directly or consulting industry-specific resources