rephrase: Employees are also encouraged to accept individual differences. In addition to encouraging employees to accept individual differences, the management also focuses on building a productive environment where employees are encouraged to work in a team and focus on realizing the strategic goals of the organization rather than their differences. Apple leaders also encourage the workers not to view cultural differences as a threat rather view it as a means of enhancing the company competitiveness in the industry (Jamarani & Sharifian, 2013: 68). The company also engages employees in the activities of the organization. Employees are also encouraged to carefully choose their words, to negotiate effectively and not make assumptions. To analyze the strengths and weakness of employees regarding their intercultural communication skills, the organization makes use of online surveys