rephrase: It is important that the CEO shows personal commitment to the candidate. By showing interest in the project and the candidate, by expressing a sincere commitment to the company and the position, the CEO can make the candidate feel valued. It is crucial to genuinely understand the candidate's motivation, concerns, and long-term fit with the organization (Fernandez-Araoz, 2009, pg. 25) also equally vital to involve the hiring manager personally rather than just HR when closing the deal