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Replux Electronics, Part 1 Replux Electronics is a mid - sized electronics manufacturer headquartered in Kuala Lumpur, Malaysia. The company's president, Alan Ooi, inherited the
Replux Electronics, Part
Replux Electronics is a midsized electronics manufacturer headquartered in Kuala Lumpur,
Malaysia. The company's president, Alan Ooi, inherited the business founded over seven decades
ago. Initially, the company focused on repairing radios and other household appliances. However,
over the years, Replux expanded its operations into manufacturing and has since established itself
as a reputable producer of various electronic items. Jay Chou, a recent MBA graduate, has been
hired to join the company's finance department.
One of Replux's major revenuegenerating products is a personal digital assistant PDA
Currently, the company has a single PDA model on the market, which has been performing
exceptionally well in terms of sales. This unique PDA stands out with its vibrant tropical color
options and its ability to play Jimmy Buffett music. However, like any electronic device,
technology evolves rapidly, and the current PDA model has limited features compared to newer
offerings. Recognizing this, Replux invested RM to develop a prototype for a new PDA
that incorporates all the features of the existing model while adding innovative capabilities such
as cell phone functionality. The company further invested RM in a marketing study to
determine the expected sales figures for the new PDA.
Replux can manufacture the new PDA at a variable cost of RM per unit. The fixed
costs for the operation are estimated to be RM million per year. The estimated sales volume
for the new PDA is projected to be and units for the
next five years, respectively. The unit price of the new PDA will be RM The necessary
equipment required for production can be purchased for RM million and will be depreciated
over a sevenyear MACRS schedule. It is believed that the equipment's value after five years
will be RM million. Depreciated using straightline method over a useful life of years
Currently, Replux manufactures a PDA model, but production of this existing model is
expected to be terminated in two years. If the company does not introduce the new PDA, sales
for the existing model are projected to be units and units for the next two years,
respectively. The price of the existing PDA is RM per unit, with variable costs of RM per
unit and fixed costs of RM per year. However, if Replux introduces the new PDA, sales
of the existing model will decrease by units per year, and the price of the existing units
will need to be lowered to RM each. Net working capital for the PDAs will be percent of
sales and will occur in sync with the timing of the cash flows for the year; for example, there is
no initial outlay for net working capital, but changes in net working capital will first occur in year
with the first year's sales. Replux has a corporate tax rate of percent and a required return
of percent.
Alan has asked Jay to prepare a report that answers the following questions:
What is the payback period of the project?
What is the profitability of the project?
What is the IRR of the project?
What is the NPV of the project?
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