Reply ro this discussion on if you agree or disagree and what you like or dislike about the discussion A marketing plan is a strategic plan with the use of documents that specify the organization's overall plan. The purpose of a marketing plan is to plan out the business's overall performance. It can be used to make sure the organization achieves its objectives in a timely manner. The marketing plan can help to determine what the target is and how to reach it the most effectively. It can also help strategize how you are going to promote the products or services of your company.

A Market plan should include all of the following items:

Target Market

Unique Selling Proposition

Situation Analysis

Objectives

Strategies

Budget

Timing

The CMO $($chief marketing officer$)$ is the one who is typically responsible for developing the marketing plan for the company. The CMO has assistance from different marketing officers to help with strategizing and planning of the marketing plan. There are others that can play a part in it too. Like different members of management. However, the top management of the business will have the final say and approval of the marketing plan. Only some departments within the organization should have access to the marketing plan. This should include, management from different departments within the organization. Such as sales, upper management, marketing, and operations.