REPLY TO THIS L; A "meeting goal" defines the purpose of the MEEC gathering and provides a clear direction for the organization. It answers the question of why the organization exists and why the event is happening. An objective is defined as something strived for or to be accomplished. All meetings and events should begin with clear, concise, and measurable objectives, this is where A SMART objective comes into play. SMART is an acronym for S-Specific, M-Measurable, A-Achievable, R-Relevant, and T- Time-constrained. Meeting goals sets the tone of the event, and SMART Objectives can be the key process indicators that determine what needs to be achieved in order for the meeting to be successful