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Learning and Experience determine success in the semiconductor industry, creating the Semiconductor industry experience curve. Volume is critical for success, something Intel took advantage of over its competitors. Intel had the resources over its competitors to dominate the marketplace. Intel built value with branding.

"For example, Intel was able to successfully differentiate its microprocessors through superior processing speed and with its "Intel Inside" and "Pentium" branding. This allowed Intel to develop a dominant position in the marketplace which allowed it to generate larger volumes than competitors, thereby resulting in lower costs per unit because of a steep experience curve. Thus, Intel offered both a differentiated product and produced it at low cost, which resulted in a very high return on investment."

Dyer, J. H., Godfrey, P., Jensen, R., & Bryce, D. (2019). Strategic Management: Concepts and Cases (3rd Edition). Wiley Global Education US.https://mbsdirect.vitalsource.com/books/9781119563143