Reply to this post you agree or disagree

I think they should invest in promotional prices to sustain their profits and at the same time ensure that they do not lose market share.

Price is one of the most important elements of the marketing mix, as it is the only one that generates a turnover for the organization. Pricing is difficult and must reflect supply and demand. Pricing a product too high or too low can mean a loss of sales for the organization if Disney will increase the number of visitors.

The pricing model, among other things, determines the company's position in the market, whether or not consumers can purchase its products/services and whether or not the company can provide the level of service required by its consumers. The organization in the case of Disney decreases its prices to increase sales and market share, once the market share has been reached the firm can now increase its prices. See why Disney is the dream of many people, enchanting both children and adults.

Source:https://carrotcc.wordpress.com/2018/02/08/the-strategic-planning-of-the-walt-disney-in-globalisation/