Report: 1,500 words

Select an Asian organisation. You are free to select a start-up, a small, niche company selling fair-trade, vegan, eco-friendly, certifiedorganic or natural products (i.e., plastic-free products, reef-friendly suncream), a franchise, a medium-sized or large organisation (i.e., Soles4Souls, The Fifth Collection, Singtel, Banyan Tree Holdings, CityDevelopments Limited etc.). The organisation must be one that has embraced sustainable marketing practices to some degree. For ideas, think of different sectors such as food and drink, household cleaning products, health, beauty, cosmetics and skincare, fashion, technology, consumer electronics, furniture, white goods, wine, travel and tourism, eco-tourism, transportation, airlines, banking, office supplies, manufacturing, energy, public sector organisations, local councils, waste management and recycling companies. Visit websites that certify organic business in different countries (https://actorganic-cert.or.th/about/ orhttps://aditicert.net); that offer consumer guides to ethical shopping (i.e., https://www.visitsingapore.com/singaporediscovers/sustainable-shopping/ or https://www.diverbliss.com/sustainable-lifestyle-stores-in-the-philippines/ ); that award organisations for meeting UN sustainable development goals or for adopting successful, green or sustainable marketing initiatives such as the Sustainable Business Awards (https://sustainablebusinessawards.com(http://banksiafdn.com/our-history/); the Effies Worldwide Advertising Awards for positive change, https://effie.org/positive-change) You are expected to apply one (1) sustainable marketing framework or model to the analysis of the organisation.

The framework or model can be drawn from the following list: The three pillars or triple bottom line, The circular economy model, The natural step frame work, The UN Sustainable Development Goals, The waste hierarchy and recycle, reduce and re-use principles, Carbon footprint analysis.

Hence, you are encouraged to pull ideas from the literature in order to prepare formal evaluations of the organisation. Refer to high quality academic data sources to draw on sustainability-related concepts, processes, and theories. This will ensure that you are embracing higher-level thinking to support the analysis.

Perform a sustainable marketing SWOT analysis that looks at strengths, weaknesses, opportunities andthreats associated with the firms adoption of sustainable marketing/business practices. Although you are encouraged to develop a comprehensive SWOT, be aware that other firms may possess similar strengths which tends to neutralise a potential source of competitive advantage. Consider highlighting unique points in your SWOT analysis.