Report on Global Tourism and Hospitality Futures

Tourism/Hospitality Futures Scenario

Executive Summary

Introduction-

• An overview of the six mega-trends

Body-

• Critically analyse the mega-trends in tourism and hospitality industry based on research and theory.
• Examine the specific opportunities and challenges the mega trends may have on tourism-related industries.
• Explain the political, socio-cultural, and economic factors that influence the emerging global tourism markets.
• Identify the key drivers and trends that are influencing/will influence the mega-trend,

Recommendations-

Formulate and justify key recommendations related to the marketing and management of tourism related industries to ensure Australia will be successful and competitive in the future.