Report on "Hair Oil" in Pakistan

Table Of Content Should be:

1.0 Introduction:

1.1 History of Industry and Product:

1.2 Overview

2.0 Market Analysis

Market Size:

Companies

2.3 Market Consumer

2.3.1 Demographics

2.3.2 Psychographics

3.0 Competition

3.1 Direct Competitors Analysis

4.0 Marketing Strategy

4.1 SWOT Analysis

4.2 Marketing Strategy (STP)

4.3 Marketing Mix

5.0 Integrated Marketing Communications (IMC)

5.1 IMC Objectives

5.2 IMC Strategy

5.2.1 Advertising Strategy

5.2.2 Direct Marketing Strategy

5.2.3 Sales Promotions Strategy

5.2.4 Digital Marketing Strategy

5.2.5 Publicity and Public Relations

5.3 IMC Activities Breakdown and Budgets

5.3.1 Advertising Activities and Budget

5.3.2 Direct Marketing Activities and Budget

5.3.3 Sales Promotions Activities and Budget

5.3.4 Digital Marketing Activities and Budget

5.3.5 Publicity and Public Relations Activities and Budget

5.4 Media Plan

8.0 References