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Reporting to each sales vice president were customer directors who managed the field sales teams and the field sales force. The field sales organization included

Reporting to each sales vice president were customer directors who managed the field sales teams and the field sales force. The field sales organization included key account managers (KAMs), account managers (AMs) and regional account managers (RAMs). KAMs and AMs called on the headquarters accounts of corporate or major customers. RAMs called on the headquarters accounts of regional customer teams. The sales force was responsible for the day-to-day management of store-level activity, with the emphasis on securing distribution of new items and selling additional cases of items already being sold. The profiles of the personnel in the various functions were quite different. The brand marketing personnel were typically MBAs who had concentrated their studies on marketing. Most of the brand marketing personnel, even up to the brand manager level, were quite young (still in their 20s). They had little or no field experience. Most sales personnel were college graduates who had worked their way up the sales organization. Only a few of them had MBAs. The trade marketing organization was less homogenous. It included both some younger, MBA-type personnel and some sales personnel who were doing a stint at headquarters.

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