Reputation is one of the intangible assets that is increasingly important every day, in a context in which stakeholders, including potential clients, are increasingly demanding in relation to the ethical behavior of companies. To obtain the best possible reputation, companies can carry out different actions, such as promoting responsible social or environmental values and practices. In this sense, promoting gender equality and diversity has become a strategic objective for many companies. For this reason, it is increasingly common for companies to invest in the design and application of tools such as equality plans. For this debate, we suggest you read the following materials: http://www.igualdadenlaempresa.es/presentacion/docs/Beneficios_de_incorporar_la_igualdad_en_la_cultura_empresarial.pdf https://www.helpmycash.com/blog/es-profitable-invest-in-gender-equality/ What do you think an investment aimed at promoting equality between men and women can contribute to a company?