REQUIRED: 1. Complete a value chain analysis. Describe your understanding of the competitive position of the Atlantic City Casino. Identify areas for potential cost reduction and or value added for customers. 2. Should HCA make the investment in the theme entertainment center? Why? 3. HCA is considering a balanced scorecard for the Atlantic City Casino. For each of the four areas within the balanced scorecard, list two or three examples of measurable critical success factors which should be included. (IMA adapted)